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Navigating Senior Housing: Why You Need an SRES Agent to Avoid Commission Pitfalls

  • Robert Boyd, LNHA
  • May 11
  • 4 min read

Finding the right housing solution for seniors can be challenging, especially when it comes to understanding the real estate commission structure. Recent changes in commission laws have created confusion, and some agents without proper training are charging seniors more than necessary. This post explains the new commission changes, highlights the risks seniors face, and shows why working with an agent who holds the Senior Real Estate Specialist (SRES) designation is essential.


Eye-level view of a senior couple reviewing housing options with a real estate agent
Senior couple discussing housing options with an agent

How Commission Changes Affect Seniors


In recent years, lawsuits and regulatory updates have altered how real estate commissions are structured and disclosed. Traditionally, commissions were a fixed percentage of the home sale price, split between the buyer’s and seller’s agents. However, new legal rulings have introduced more transparency and flexibility, allowing agents to negotiate commissions more openly.


Unfortunately, many seniors and their families are unaware of these changes. Some agents take advantage of this lack of knowledge by charging higher commissions or adding hidden fees. This practice can significantly increase the cost of selling or buying a home, which is especially harmful to seniors on fixed incomes.


What Has Changed?


  • Commission Negotiation: Agents can now negotiate their fees more freely with clients, rather than relying on standard percentages.

  • Disclosure Requirements: Agents must clearly disclose all fees and commissions upfront.

  • Legal Protections: Laws aim to protect consumers from unfair commission practices but require buyers and sellers to be informed and vigilant.


Without understanding these changes, seniors may accept inflated commissions or work with agents who do not specialize in senior housing needs.


Risks of Working with Non-Specialized Agents


Many real estate agents do not have specific training in senior housing issues. This gap can lead to problems such as:


  • Overcharging: Agents unfamiliar with senior housing markets might charge standard commissions that don’t reflect the unique circumstances of senior transactions.

  • Lack of Support: Seniors often face complex decisions involving downsizing, moving to assisted living, or estate planning. Agents without senior expertise may not provide the guidance needed.

  • Missed Opportunities: Specialized programs and resources designed for seniors might be overlooked by general agents.


Seniors deserve agents who understand their unique needs and the legal landscape affecting their transactions.


Close-up view of a real estate agent’s SRES certification badge
Close-up of SRES certification badge on agent’s jacket

Why Choose an SRES Agent


The Senior Real Estate Specialist (SRES) designation is awarded by the National Association of Realtors (NAR) to agents who complete specialized training in senior housing issues. These agents understand the legal, financial, and emotional aspects of senior moves.


Benefits of Working with an SRES Agent


  • Expertise in Senior Needs: SRES agents know how to handle downsizing, reverse mortgages, and senior housing options.

  • Clear Commission Practices: They follow ethical guidelines and explain commission structures clearly.

  • Access to Senior-Focused Programs: For example, the SeniorFLEXA program, which offers flexible commission options, works exclusively with SRES agents.

  • Better Negotiation: They can negotiate commissions and terms that suit seniors’ financial situations.

  • Trusted Guidance: SRES agents provide compassionate support during what can be a stressful transition.


Choosing an SRES agent protects seniors from commission pitfalls and ensures a smoother housing experience.


How the SeniorFLEXA Program Helps Seniors


The SeniorFLEXA program is designed to give seniors more control over real estate commissions. It offers flexible commission options that can reduce costs for senior sellers and buyers. However, this program only partners with agents who hold the SRES designation.


Key Features of SeniorFLEXA


  • Flexible Commission Splits: Seniors receive a pre-negotiate commissions that better fit their budgets.

  • Transparency: Clear disclosure of fees and terms.

  • Senior-Focused Support: Agents trained to handle senior-specific challenges.

  • Cost Savings: Potentially lower commissions compared to traditional models.


By working with an SRES agent enrolled in SeniorFLEXA, seniors can avoid overpaying and receive expert help tailored to their needs.


High angle view of a senior-friendly home with accessible features
High angle view of a single-story home with wheelchair ramp and accessible entrance

Tips for Seniors Choosing a Real Estate Agent


  • Ask About the SRES Designation: Confirm if the agent has completed the NAR’s senior specialist training.

  • Request Commission Details in Writing: Ensure all fees and commissions are clearly stated before signing.

  • Look for Experience with Senior Housing: Choose agents familiar with downsizing, assisted living transitions, and senior financial concerns.

  • Check for SeniorFLEXA Participation: If interested, ask if the agent participates in this program.

  • Read Reviews and Get Referrals: Seek feedback from other seniors who have worked with the agent.


Taking these steps helps seniors avoid costly mistakes and find agents who truly understand their needs.



Seniors face unique challenges when buying or selling a home, and the recent changes in commission laws have made it even more important to work with knowledgeable professionals. Agents without proper senior training may charge more or fail to provide the support seniors require. Choosing an SRES agent ensures clear commission practices, access to senior-focused programs like SeniorFLEXA, and expert guidance through every step of the process.


If you or a loved one is navigating senior housing decisions, seek out an SRES agent to protect your interests and avoid commission pitfalls. Understanding these changes and working with the right professional can save money and reduce stress during a major life transition.



 
 
 

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Robert Boyd, Founder and CEO of  The HomeWell Benefit llc Network

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